BUSINESS OF PHOTO STYLING

LESSON ONE

Introduction To Photo Styling

In the Introduction, we talk about the steps necessary to become a Photo Stylist and to start (or re-energize) your Career.  We developed this Course in the sequence in which you would develop your Photo Styling career.

LESSON TWO

What's The Right Styling Niche For You?

The Photo Styling Industry has many niches and specialities from Fashion, Food, Home, Beauty, Soft Styling, Prop and more.  We talk about them all, the types of jobs available, the tools they use and help you determine which is right for you.

LESSON 3

Building Your Photo Styling Kit

Your Styling Kit is the cornerstone to your success as a Photo Stylist.  The tools (& products) in your Kit enable you to shine as a Stylist.  In Bonnie's 20+ years in the business, she has learned a lot about what should be in your Kit and shares it all with you! You will get booked again and your retention rate will be very high when you have a reputation for being professional and prepared and your Styling Kit is a BIG part of that!

RESOURCES & CHECKLIST INCLUDED IN COURSE.

LESSON 4

A Portfolio That Attracts Your Ideal Client

Building your Portfolio will have alot to do with the styling niche you select. (Lesson Two) In this Lesson, we show you how to build your Portfolio with a "Show what you want to style mindset" and avoid the "Not Yet", and "When I" mindset, that holds so many Photo Stylists back.

LESSON 6

How To Price and Negotiate Your Styling Services

This Lesson will give you the formula to price your styling services.  Easily, the most common question Stylists ask.  A lot of information "out there" is vague and has variables to consider, which makes it difficult to get a straight answer.  We give you a straight answer. Are you unsure how much to charge for your services? Questions about Day Rates, Half Day Rates, what to charge if a job goes overtime, travel costs. We will talk money, salaries and rates.

LESSON SEVEN

Your Styling Services Contract

As a Photo Stylist, you determine your styling rate and it's so important to give your Client an Agreement/Contract stating that rate as well as other specifics to your work with them.  We go over what should be in your Contract and the rights you (& the Photographer) have in the creative industry. We discuss ways and techniques for you to get comfortable discussing your Contract.

CONTRACT TEMPLATE INCLUDED IN COURSE.

This Lesson is for educational and informational purposes only and should not be substituted for contacting/hiring an attorney to guide you. Purchasing and downloading Guide and Contracts does not create an attorney-client relationship between you and creator of the Contracts Guide and Lesson.

LESSON EIGHT

Styling Finances For You and Your Client

Whether you chose to Freelance, Sign with an Agent, or become a Studio Staff Stylist, it's important to be mindful and organized with your finances. Oftentimes, as a Stylist or Creative, you want to just concentrate on styling, researching, color palettes, moodboards, storyboards, shopping and getting lost in research (& Pinterest!). In this Lesson, we talk finances such as allowed tax deductions for the Styling Industry and invoicing/billing Clients, but we also talk about client/assignment finances, keeping organized and track of receipts and keeping your client's budget on track.  

CLIENT INVOICE TEMPLATE INCLUDED IN COURSE.
RECEIPT RECORD FORM INCLUDED IN COURSE.

LESSON NINE

Working With Photographers and Creative Team

As a Photo Stylist, you can be hired by a variety of different people.  We teach you all the players (& roles) in the Industry so you go into the Industry with an education of how the creative industry works. What does an Art Director do?  A PA? A Creative Director?  One of the key people you will work with will, of course, be the Photographer. We teach you the key factors and characteristics that a Photographer looks for when hiring a Stylist.

LESSON TEN

Booking Assignments and How To Retain Clients

We show you how to find jobs in the Photo Styling Industry with proven techniques and creative ways that we have successfully used.  And once you have booked your clients, how to show up, stand out and retain those clients and relationships over the long term.  This will apply to you whether you Freelance, Sign with an Agent or become a Studio Staff Stylist.

TEARSHEET RECORD FORM INCLUDED IN COURSE.