BONNIE AUNCHMAN

Soooo . . . . that question that many Photo Stylists get asked.  More than “Do you return everything?” (The real question is: Do you return items you use? (aka "used") I think the question is more “How do you handle shopping for shoots”?  This is my process:

Reach out to Brands.  First, I reach out to brands I work with (& brands I would like to work with) and  to see if they will lend me items for the photo shoot.  (If credit is an option, like a magazine, you usually can offer them credit in exchange for lending)  I have been lent (& given) wardrobe, props, furniture, plants, florals . . . really, just about everything.

Shopping Online and In Store.  If reaching out to brands is not an option, (it may be a time factor, oftentimes, items will be sent to you via mail through their corporate office, and that could take some time)  I then shop (both online and in store)

When I know that I will be...

Yesterday, Up Journey published article on How to Become a Stylist According to 8 People Who Did it.  Have you asked yourself any of these questions?:  “How do I become a stylist? Is it easy?  Will I be able to do it?”  “How do I even start?”  Up Journey asked eight experts. (Thank you Up Journey for including me as one of them!)

Diane Pollack said in Article, the term "Stylist" has now become very broadly used - So true!  Whether you are thinking of becoming a Photo Stylist (like me! ) Image Stylist, Personal Stylist, Celebrity Stylist, Interior Stylist, Brand Stylist, Digital Stylist, HMU Stylist, there is advice and tips in this article for you.  Read the full Article here.

Here are some Tips from the Article:

• Take classes in color theory and art history
• Important to learn/know the business side
• Call/Email Stylists to assist
• Continue to educate yourself
• Observe, learn and practice
• Leave ego at the door
• Offer your...

WHAT TO DO IF YOU’RE TOLD YOUR FEE OR PRICE IS TOO HIGH

“Your fee is too high” or “We don’t have that in our budget”. Have you heard that?  I am a total advocate for standing by your rate.  Stylists bring a lot to the the creative process and should be paid accordingly.

Here are a couple ways to get that assignment by offering the client options and alternatives.   You are not going down on your rate, you are offering them options and solutions to work together and show them what ya got . . . within their budget.  So, rather than decrease your fee, offer choices:

“PROP & DROP”

Offer to shop for the photo shoot and deliver to Studio/Location and pick up after shoot date.  While I know this is not ideal & you would want to be at the shoot, this is a way to show a client what you can offer them and start a relationship with them. (Remember to charge for travel, if out of your area)   Also, be...

Do you want to take your Styling Business to the next level by working for brands, commercials and magazines? Need to know the framework/blueprint on how to get styling assignments?

Whether you are a new/aspiring stylist, working in the industry now or a DIY Home Enthusiast this Conference will take your business to the next level.  We will be answering ALL your questions, like . . .

• Pitching Your Styling Services and Getting Clients
• Pricing Your Styling Services & How to Negotiate
• Building Your Portfolio & Your Unique Brand
• Learning About What Should be in Your Styling Contract (You will also receive Contract!)
• Deciding Whether to Become a Studio Stylist, Freelancer or Sign with an Agent? 
• What Needs to Be in Your Styling Kit?
• Your Photo Styling Workflow (Working on Location & Studio)
  
  

EXPERT PANELS & KEYNOTE SPEAKERS

We cover it all!  All those questions answered along with Expert Panels and Keynote Speakers in the Interior Photo Styling Industry to...

This Post does not contain any affiliate links.  This post is my desire to share my thoughts with you on products that would be great for your interior photo styling assignments, but also your own home :)

As an Interior Stylist, we style alot with rugs, right?  Recently, I was introduced to rug company, Ruggable!  You know when I find a product I love, I just have to share it with you!  Jeneva Bell, the founder, started the company years ago when her dog had an ”accident” on her rug!  Isn’t that how great companies start?  Fixing a problem, finding and offering a solution! :)

Ruggable rugs are made and packaged in Los Angeles, California. The Ruggable Rug is a 2 piece rug system that is stain resistant for easy cleanup and goes right into your washing machine!  Check out the video here. Rug covers are interchangeable so you can easily update your room.  For Interior Stylists - how amazingly easy...

You would probably think as a Photo Stylist I would dress really "stylish" going to work on photo shoots - I don't! (lol) I have developed over years of styling my "signature/capsule" wardrobe. It's sorta plain - but I have my reasons. Here they are:

Wear Dark Clothing (Black/Navy)

Light clothing shows dirt more (& photo studios/location work can get dirty!)  Also, brighter clothing can be picked up on camera, when you are close to set.

Quick story:  I once worked in a Studio with many Stylists.  One Stylist hired was new to working in a Photo Studio (She came from retail, where she did home styling) She was very stylish and fashionable and one day wore a bright florescent dress to work. She looked great - but a bright dress reflects in a Photo Studio, and fellow stylists told her in a not so pleasant way! :( This is the reason I have workshops/summits and talk about life as a Photo Stylist - to let new/aspiring stylists know what to expect and learn about the...

If you are a Lifestyle Stylist, you will probably be styling florals and plants for your shots. I have styled Interiors and Food and both require some type of “life” added to the shots.  My suggestion is to always use fresh (Use faux “in a pinch” or if your faux is really high quality)  If you are using faux, and using a clear vase, always remember to put water in the vase, so it “looks real/fresh”! ;)  (I have included in this Post a Styling Assignment I did for Armstrong Floors. This is an example where faux is ok to use.  I used very little and the focus was the floor, so the "environment" around floor should be minimal.)

While you can always get your plants/florals at a local nursery or floral store (or even the grocery store), my suggestion is to register at your nearest Floral Wholesale Market.  Even if you don’t purchase plants/florals often, it is completely worth registering because it's cost effective...

I have gone to countless seminars, workshops, trade shows, meet-up’s, you name it, I’ve been to them!   Really, when I look back, it was the beginning and cornerstone to achieving industry and business knowledge and bookings with clients.  So, I really want to encourage you to attend conferences, trade shows, events, and workshops - and not just pertaining to the Styling Industry.  While we get a lot of our inspiration (and business) via websites and online, it is great to get out and meet people “IRL” ;), right?

I have developed a Networking Guide from my trade show and event experiences to guide you as you navigate through attending these events as a means to gain knowledge, get inspired, get clients, and meet collaborators & friends!  

Before reading this Guide, you can check out our Resource Library for  The Photo Stylist’s Guide to the Best Conferences, Trade Shows and Events to Attend.  This Guide is a companion...

My goal with this Site and Blog is to help you as a Photo Stylist, whether you are thinking about a career in styling or if you are styling now and feel you may want further help or if you are a Blogger or Photographer who feels that photo styling business knowledge would help in your career. You will find many Resource Guides in our Library. I'm starting our Blog with this post because I feel the key to being a well rounded stylist is education and you get that by attending conferences and events - both by gaining insight to different niches/avenues you can take and by meeting people! :)

Knowledge of a wide variety of topics and niches is great for your styling career.  I am a Lifestyle Stylist (styling home/interiors, food, and wardrobe)  At times, I have been called upon to do styling that is outside of my niche.  So, it’s always great to have knowledge of other niches and disciplines, business and the industry as a whole.  The following topics are great...